Clean Look, Subtle Twist

The Black Upside Down Hat delivers a stealthy take on bold style. Dressed in all black with Primo’s logo stitched upside down, it’s understated with just the right dose of edge. Built for players who like their gear to speak softly but leave a mark, this one pairs premium structure with easy comfort that holds up wherever the day takes you.

Structured Front Panel
Maintains its shape from course to street.

Curved Bill
Classic design with laid-back sun coverage.

Upside Down Logo
Minimal branding with a rebellious vibe.

Snapback Closure
Custom fit, all-day comfort.

Performance Fabric Blend
Durable, breathable, and made to move.

Fit Check
S/M: 55cm head circumference. Snug and comfy for hat sizes 6-5/8 to 7-1/4
M/L: 58cm head circumference. A roomier fit for hat sizes 7 to 7-3/4
Pro Tip: To find your size, measure around your head just above your ears and across your forehead, where your hat usually sits.